From Nerdy to Fashionable: Apple Now Offers Style Advice

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Hey there! So, here’s a wild update—Apple is stepping into the world of fashion! According to a report from TechSavvy, employees at Apple retail stores are now being trained to dish out fashion and styling tips to shoppers. Seriously, I’m not joking!

This new training initiative is linked to the upcoming launch of the Apple Watch, and for the next couple of weeks, employees—you know, those folks in the bright blue tees with iPhones dangling from their necks—will learn how to elevate customers’ wrist game. They’ll be suggesting watch and band colors based on the vibes customers give off as they stroll through the store.

Wait, what? The Apple Watch ranges in price from $349 to a jaw-dropping $17,000 (yep, you read that right), and comes in three different styles: a sporty aluminum version, a sleek stainless steel option, and an eye-catching 18-karat gold model for those fancy folks. And don’t forget the myriad of band choices! This is where the fashion advice swoops in. Employees are gearing up to ask questions like: “How do you envision using your Apple Watch?” “Which style resonates with you?” and “Do you fancy leather or metal bands?” Metal bands? Really? Is a concert ticket included in that price?

If that wasn’t quirky enough, Apple has even crafted sample personas to help staff read customers and make comments like, “You have a fun vibe! I bet the Pink Sport band would look amazing on you.” Does that sound a little creepy to anyone else? I mean, I love a good stylistic makeover as much as the next person, and I usually dig Apple, but this feels like a stretch. On the upside, maybe this opens the door for fashion icons like Alex to start coding! I wonder if they prefer XML or HTML.

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In summary, Apple is venturing into fashion territory by training retail employees to offer style advice as they prepare for the launch of the Apple Watch. This shift raises eyebrows, merging tech with personal style in a way that feels a bit offbeat.