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Why Are Wealthy Teens So Drawn to Instagram?
Hey there! So, you know how social media is like the new hangout spot for teens? Well, a study from the Pew Research Center looked into the social media habits of U.S. teens aged 13 to 17, and it turns out that while Facebook is still the go-to for many, rich kids are all about Instagram and Snapchat. Crazy, right?
The research indicates a clear divide between teens from affluent families and those who aren’t quite as well-off. For instance, a whopping 49 percent of teens from families earning under $50,000 prefer Facebook, whereas only 31 percent of those from households making $100,000 or more feel the same. Meanwhile, Instagram and Snapchat are gaining traction among wealthier teens, with 14 percent of teens in families making over $75,000 choosing Snapchat as their top platform compared to just 7 percent from families earning less than $30,000.
What’s the Deal?
So, what’s the deal? Maybe it’s the visually appealing nature of Instagram that attracts kids who are either enamored with wealth or looking to showcase their own luxurious lifestyles. Plus, Instagram and Snapchat initially required a smartphone, which adds an element of exclusivity—definitely something that resonates with the affluent crowd. It’s interesting to note that now that Facebook owns Instagram, those rich kids on Instagram are essentially the same ones on Facebook too. A bit ironic, huh?
Further Reading
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Conclusion
In summary, wealthy teens are gravitating towards Instagram and Snapchat because of the platforms’ visual nature and the kind of exclusivity they provide. While Facebook still holds its ground, it seems that the affluent are opting for spaces that better reflect their lifestyles and aspirations.