25 Nostalgic Moments Evoked by Bath & Body Works Classic Scents

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As I sit here enveloped in the aroma of Juniper Breeze, I can’t help but reminisce. When Bath & Body Works announced the return of some beloved fragrances this summer—especially my favorite from the ’90s—I rushed to my local store, fearing a repeat of the Lilly Pulitzer for Target debacle that left me empty-handed. I was determined to secure “the fresh scent of evergreens dancing in a meadow breeze, with hints of juniper leaves and dewy musk.”

Honestly, I couldn’t have described Juniper Breeze before looking up its official scent profile. For me, it’s more like “the invigorating spirit of your mid-20s, blended with a newfound sense of freedom and confidence.” The moment I got home and sprayed myself with Juniper Breeze, I was transported back to my mid-’90s self, having my own little Proustian experience, all thanks to a trip to the mall.

But with this nostalgic thrill comes a small caveat. I can enjoy this lovely scent that I thought was lost forever and relish the memories it conjures. Yet, I realize that the more I wear it now, at 45, the more it risks losing its time-traveling magic. Still, I’m willing to make that trade. For now, Juniper Breeze helps me relive those lost summer days. Maybe it—or another revived Bath & Body Works fragrance—will spark some of these memories for you too:

  1. Your college bestie’s surprise visit
  2. Binge-watching Dawson’s Creek
  3. Those Hype Williams music videos
  4. Actual CDs…
  5. …featuring Sister 7, Fastball, Spice Girls, Smash Mouth, and Sophie B. Hawkins
  6. Drawing style inspiration from Shalom and Amber
  7. Maxi skirts galore
  8. AOL dial-up tones
  9. The swing-dancing craze
  10. Investing serious time into getting ready…
  11. …even for your 9-to-5
  12. The pet you adored back then
  13. Waiting to Exhale moments
  14. Enjoying the luxury of being unreachable
  15. The buzz around Y2K…
  16. …and contemplating if retirement planning could wait till they sorted that out
  17. Flipping through the old paper Victoria’s Secret catalog
  18. The stress of picking your first couch
  19. iMac G3 colors
  20. Using Yahoo! for web searches
  21. Buying books on Amazon for the first time
  22. Landing that first non-entry-level gig…
  23. …and celebrating the glorious first paycheck
  24. The short haircut you now realize didn’t quite make you look like Winona, Drew, or Gwyneth
  25. Knowing your friends’ Bath & Body Works favorites as well as your own

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In summary, revisiting the scents of our past can evoke a whirlwind of cherished memories. Whether it’s the thrill of a new friendship or the carefree days of youth, these fragrances have a unique way of connecting us to our history.