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Kohl’s Has Launched an Ad That Truly Mirrors Our Family Gatherings
As the holiday season approaches, many brands are rolling out their advertisements in preparation for the shopping frenzy. While most commercials typically portray the idyllic family scenario with a picture-perfect mom, dad, two kids, and a white picket fence, Kohl’s is turning heads with a holiday campaign that redefines the “traditional” American family.
In their latest commercial, part of the #AllTogetherNow initiative, we see a family returning home for the holidays. The ad opens with a mom happily cooking in the kitchen, then welcoming her children at the door, who arrive with their partners and families. The diverse cast—varying in size, shape, race, and sexual orientation—celebrates the true essence of family: a colorful mix of individuals coming together as one.
Since its debut, the commercial has garnered over 56,000 views, with many viewers expressing gratitude for Kohl’s inclusive representation of different people and relationships, especially highlighting a charming gay couple in a natural, everyday context. One viewer even commented, “I don’t usually shop at Kohl’s, but I might have to pick up a few gifts there this year.”
According to sources, this ad is just the beginning, with more commercials planned to feature individual family members. Additionally, Kohl’s will set up a “storytelling pop-up truck” in Times Square this weekend, inviting people to share their holiday traditions on social media. This initiative has positioned Kohl’s as a frontrunner in creating one of the most inclusive advertising campaigns this year.
It’s surprising, but commercials that break away from the cookie-cutter Stepford aesthetic remain a rarity, especially during the holiday season. Often, we see ads filled with similar-looking individuals enjoying winter activities in matching outfits. However, that doesn’t reflect the reality of many family gatherings, making it refreshing to see brands embracing the true diversity of families.
Hopefully, commercials like this will become the standard and not the exception, but until then, we celebrate Kohl’s for acknowledging a family dynamic that resonates with millions of us.
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In summary, Kohl’s has successfully crafted an ad that represents the modern family, showcasing diversity and inclusion in a relatable way. This move signifies a positive change in advertising that many hope will continue.