Ava DuVernay’s Barbie Isn’t Available Yet—You Can Stop Hitting Refresh!

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Hey friends! If you’ve been furiously refreshing the Barbie Collection page hoping to snag an Ava DuVernay Shero Barbie, you can finally take a break. The doll isn’t set to go on sale until tomorrow—December 8, to be exact. While two customer service reps confirmed this date, Barbie’s own announcements have been a bit confusing. Am I the only one who’s spent an entire hour trying to buy this doll?

Just yesterday, Ava shared that the release was supposed to be today, and Barbie herself seemed to back that up. Even CNN chimed in, confirming the news. But here we are, and still no Ava Barbie. After a solid hour of refreshing the homepage, I decided to call customer service. Both reps told me the release is indeed tomorrow, but they weren’t sure about the specific time. One mentioned that special collections typically launch at 11 a.m. Central Time, while the other suggested logging on at 12:01 a.m. to be safe. Oh, and both reps warned that the doll will be available in “limited quantities.”

I’m still going for it! I often tease my partner about saving special things for our kids to enjoy later. But for the first time, I really want to buy something for my daughter as a sort of “time capsule” gift. I hope that by the time she’s old enough to appreciate it, recognizing the achievements of black women will be so commonplace that she’ll be surprised to learn how groundbreaking it was to honor the first black female director nominated for an Academy Award for Best Picture.

DuVernay is donating her proceeds from the doll to ColorOfChange.org, a civil rights advocacy group, and to the human rights non-profit Witness. “Barbie has always been about giving girls choices,” said the Barbie general manager, Evelyn. “Founded by a female entrepreneur and mother, this brand has a duty to uplift and celebrate powerful women who are paving the way for future generations.”

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In Summary

Mark your calendars for December 8 to snag the Ava DuVernay Barbie! With limited quantities available and some confusion about the release time, it’s best to be ready. This doll not only celebrates an incredible filmmaker but also supports important causes.