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Target Australia’s New Swimsuit Ad Gets It Right!
Hey there! So, Target Australia just dropped a new swimsuit ad, and let me tell you, it’s fantastic! As someone shivering away in the cold, it’s a fun reminder that there are people basking in the sun somewhere.
This ad showcases a variety of women, not just in different body types but also in different age groups. How refreshing is that? It’s about time we see older women in fashion ads! Once you hit a certain age, it’s like you vanish from the marketing world. My friend Lisa, who’s in her 70s, still loves shopping at trendy stores. But have you ever seen anyone her age in their advertisements?
It’s time for brands to wake up and recognize the diverse audience out there. The fact that they assume we only want to see models who look nothing like us is just plain silly. Target has been leading the way in inclusivity with their expansive Ava & Viv plus-size collection and even introduced one of the first plus-size male models. The lovely older woman featured in this new campaign has appeared in Target ads before, too.
There’s something really special about seeing all types of people represented together. I can’t wait to see even more cultural diversity in their future campaigns! Target captioned their ad, “Yay for looking good and feeling great this summer!” And you bet I’ll be cheering from my couch while gazing at the snowy landscape outside.
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In summary, Target Australia’s new swimsuit ad is a breath of fresh air, showcasing women of various sizes and ages, breaking stereotypes in the fashion industry. Their commitment to inclusivity is commendable, and we hope to see even more representation in the future!