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Aerie’s Sales Soared After They Ditch the Photoshop
When Aerie decided to stop retouching their model ads, they experienced a jaw-dropping 20% surge in sales! The lingerie brand took a bold step by eliminating Photoshop for two whole years and, guess what? Their customers absolutely loved it. This shift towards more authentic and inclusive marketing not only boosted their bottom line but also generated a whirlwind of positive chatter across social media platforms.
Aerie made a deliberate choice to ditch the airbrush and showcase a more diverse array of women in their advertising. While they didn’t go full-on with “real” women (think non-models), it’s a significant leap for a lingerie brand. Customers seemed to think so too, as the company outperformed its parent brand, American Eagle, which only saw a 7% sales hike last year, according to Mashable. “It was crucial for us as a brand to provide our girls with REAL images to inspire self-confidence,” said Aerie’s global brand president, Laura Jenkins.
In an age where photoshopping can get downright ridiculous, it’s refreshing to see a brand embrace authenticity. Aerie’s move – and the subsequent sales boost – demonstrates that it’s entirely feasible to sell intimate apparel without resorting to unrealistic perfection. “We’re committed to challenging conventional standards by celebrating inclusivity and unique beauty,” Jenkins added.
The #AerieREAL Campaign
The #AerieREAL campaign, launched in 2014, has garnered over 33,000 posts on Instagram alone, encouraging women to embrace their bodies, no matter the shape, size, or color. This movement has sparked a wave of positivity and engagement, making it a hit among customers. And if you’re curious about other family-related topics, check out our post on home insemination here, as well as this informative resource on IVF and fertility preservation.
In summary, Aerie’s decision to eliminate retouching has proven to be not just a savvy business move, but also a heartwarming testament to the power of real beauty over edited fantasies. They’re on a mission to uplift women and promote a body-positive culture, and their customers are cheering them on.