Mom Launches Exciting Line of Dolls for Boys, and They’re Flying Off the Shelves

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A mother has created an incredibly exciting line of “dolls” designed specifically for boys. Society has made great strides in recognizing that it’s perfectly acceptable for boys to engage in play with dolls and express their feelings. However, the outdated notion that boys should suppress their emotions still lingers among children. This realization pushed one mom to craft a line of dolls that helps boys develop emotional skills similar to those girls gain through play.

According to reports from The Daily Buzz, mom Emma Greene founded Wonder Crew, a collection of dolls aimed at empowering children—specifically boys—who might feel that dolls are strictly for girls. Greene’s inspiration came when her young son returned from preschool declaring that “boys aren’t supposed to cry.” Determined to understand this mindset and change the damaging stereotype, she dug deeper.

“I was taken aback; he was raised in an environment that encouraged emotional expression—I’m a therapist, after all!” Greene shared. “But I quickly realized that messages about masculinity are pervasive, and of course my son would internalize them too.”

To investigate how playtime influences emotional and social development, Greene consulted with 150 kids, parents, educators, and psychologists. Her conclusion? “I discovered that playing with dolls fosters a wealth of social and emotional skills. Boys are indeed interested in dolls, yet many parents and boys face stigma surrounding this type of play and even the term ‘doll’ itself can be a hurdle.”

Her insights are spot on. When you think about the toys typically marketed to boys, they often lack the human connection found in dolls. Vehicles, blocks, and action figures don’t offer the same opportunities for imaginative play where feelings and conversations can happen.

This realization led Greene to create Wonder Crew, a line of dolls that merge the thrill of action figures with the emotional bond found in beloved stuffed animals. She refers to the dolls as “crewmates,” and thanks to a successful Kickstarter campaign, they are now available for purchase on her website.

So, what kinds of dolls can you expect? Greene used her research to guide the selection. “We explored popular preschool pretend-play scenarios and blended those with nurturing opportunities. Why can’t a superhero, builder, or dino explorer also embody a nurturing side?”

Greene emphasizes that all children can enjoy playing with these crewmates, and she plans to introduce a line of female dolls as well. “Our mission is to empower all kids to view themselves as connected, creative, and strong individuals capable of achieving anything,” she stated.

This article was originally published on June 4, 2016.

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Summary: A mom named Emma Greene has created a groundbreaking line of dolls called Wonder Crew, aimed at helping boys embrace their emotions while playing. Her dolls blend the adventurous spirit of action figures with the nurturing aspect of traditional dolls. After extensive research, Greene aims to break down gender stereotypes associated with play, empowering all children to explore their feelings and creativity.