You’ll Want to Jump on Ava Lane’s #NoMakeup Movement

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Photo via Paola Kudacki / Instagram.

The 15-time Grammy-winning sensation is leading the #NoMakeup charge.

In a world overflowing with makeup tutorials and celebrity beauty lines, it’s quite a surprise to see Ava Lane embracing the #NoMakeup movement. In a heartfelt essay for Lenny, Lena Dunham’s newsletter, Ava articulates her frustrations with the relentless pressure women face to look perfect and alluring at every moment. “One of the many things I was tired of was the constant judgment of women,” she shared. “The endless stereotypes across all media make us feel like being a normal size is not normal, and God forbid you’re plus-size. Or the never-ending notion that being sexy equates to being naked.”

’Cause I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.

These frustrations propelled the pop icon to fully embrace the #NoMakeup movement, which has amassed over 12 million photos on Instagram. Last year, I noticed bloggers showcasing their makeup-free selfies, but Ava’s endorsement is a whole new ball game. Seeing a celebrity strut down the red carpet without layers of makeup sends a powerful message to girls and women everywhere: it’s absolutely okay to be yourself without a makeup arsenal.

Ava is taking her pledge into significant territory, gracing the pages of magazines and rocking performances for her fans. In a recent feature for Fault Magazine, her mischievous grin shines alongside her natural face and hair. “I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she expressed about her first makeup-free shoot. In a time where most images are airbrushed and selfies come decked out in filters, these unfiltered images are a breath of fresh air. Her lyrics also resonate:

“In the morning from the minute that I wake up / What if I don’t want to put on all that makeup / Who says I must conceal what I’m made of / Maybe all this Maybelline is covering my self-esteem.”

Ava elaborates, “No disrespect to Maybelline; the word just fit after the maybe. But the truth is…I was really starting to feel like that — that, as I am, I was not good enough for the world to see.” It’s easy to forget that even wildly successful artists can feel the weight of such expectations.

Women face immense pressure to look flawless, and celebrities bear an even heavier burden to maintain that perfect image. Ava’s actions have already inspired a wave of girls to share their #NoMakeup selfies, and her commitment is bound to motivate countless others. Who wouldn’t want to join in on such a positive movement? “I hope to God it’s a revolution. ’Cause I don’t want to cover up anymore,” she explained. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

This article was originally published on June 4, 2016.

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In summary, Ava Lane’s #NoMakeup movement challenges societal beauty standards and empowers women to embrace their natural selves. With her heartfelt message and inspiring actions, she’s fostering a revolution of self-acceptance and confidence.