Student Questions H&M’s Absurd Sizing Standards

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A student named Sarah Johnson recently took to social media to share her frustrating experience while shopping at H&M, where she hoped to snag a pair of jeans on sale. Unfortunately, her excitement quickly turned to disappointment when she found that the size 16 jeans she picked up simply wouldn’t fit over her hips.

In a post on H&M’s Facebook page, Sarah recounted her visit to the Leeds store. “I found these kick flare jeans for just £10—what a steal! I’m usually a size 14, sometimes a 16 for trousers, so I figured I’d give them a shot,” she wrote. “Let’s just say, it did not go well.”

To make matters worse, Sarah pointed out that she was wearing a medium-sized shirt at the time, which made the situation all the more baffling. “As you probably know, size 16 is your largest size before entering the limited plus-size range. I’m not overweight—just an average 5’11”—so why can’t I fit into your jeans?”

This question raises a valid point: why do retailers like H&M insist on such unrealistic sizing? “Do I just not belong in your standard range? Should I accept that trendy, affordable fashion isn’t meant for someone like me?” she asked.

H&M’s response? “Hi Sarah, thanks for your feedback. We’re sorry to hear about your in-store experience.” Their empathy was as thin as their jeans, as they continued, “Our goal is for all customers to enjoy their shopping experience and feel confident.” Well, that didn’t quite happen for Sarah, did it? “At H&M, we create clothing for stores worldwide, so sizes can vary by style, cut, and fabric.” They then provided a link to their size chart—how comforting.

Sarah’s post sparked a flurry of comments from others sharing their own size-related grievances with H&M. Dismissing the company’s explanation about varying sizing as a “cop-out,” she remarked, “If H&M thinks I’m too big or too tall, then it’s their problem, not mine.”

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In summary, Sarah’s experience at H&M highlights the ongoing issue of unrealistic sizing in the fashion industry, prompting questions about body representation and the necessity for brands to reevaluate their sizing standards.