For the thirteenth consecutive year, some of the most recognizable retailers and restaurants across America are teaming up with St. Jude Children’s Research Hospital for the much-anticipated Thanks and Giving campaign. What started as a straightforward fundraising initiative during the holiday season has blossomed into an inspiring annual event, amassing nearly $600 million dollars to date. The St. Jude Thanks and Giving campaign has redefined the holiday spirit, encouraging generosity while raising critical funds and awareness in the ongoing fight against childhood cancer and other life-threatening illnesses.
From November to December, shoppers are urged to participate by purchasing from over 70 major national brands and sharing what they are thankful for on social media with the hashtag #GiveThanks.
“I’m proud to support the St. Jude Thanks and Giving campaign. It’s a fantastic opportunity to bring hope to children fighting cancer and other serious diseases,” said actress Bella Ramirez. “These brave kids possess incredible resilience and spirit. I encourage everyone to join me in supporting St. Jude, as this remarkable hospital continues its pioneering research and life-saving treatments.”
Alongside national awareness ads, celebrity supporters will actively participate on #GivingTuesday and throughout the campaign, sharing their gratitude. Longtime advocates like Alex Morgan and Jamie Foxx are stepping up to champion the cause once more.
“I’m thrilled to be part of the St. Jude Thanks and Giving campaign again. This festive season, we can help St. Jude tackle the toughest challenges while ensuring families never have to worry about costs for treatment, travel, housing, or food,” said Alex Morgan. “Every contribution can be a lifeline for these wonderful children.”
Founded in 2004 by Marlo, Terre, and Tony Thomas—children of St. Jude’s visionary Danny Thomas—the Thanks and Giving campaign has evolved into a beloved tradition uniting celebrities, media, and corporate partners in support of St. Jude’s mission.
“We are incredibly thankful for our amazing friends who generously give their time and talents to support St. Jude,” expressed Marlo Thomas, the national outreach director for the hospital. “It means the world to us that they continue to open their hearts to the children of St. Jude. Their unwavering support and generous spirits enable us to raise essential funds that allow our doctors and scientists to push the boundaries of research, leading to lifesaving treatments. And we remain committed to my father’s promise: no family should receive a bill from St. Jude—not for treatment, travel, housing, or food—because their only focus should be on helping their child survive.”
How You Can Help
To join the battle against childhood cancer this holiday season, consider the following:
- Visit stjude.org to make a donation and learn more about their initiatives.
- Shop at participating businesses and contribute at the register. For a full list of partners, check out stjude.org.
- Follow @StJude on social media, capture a photo of what you’re thankful for, and share it on Instagram, Twitter, or Facebook tagging @StJude and #GiveThanks.
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In summary, St. Jude’s Thanks and Giving campaign is a heartwarming initiative that not only raises vital funds for childhood cancer research but also fosters a spirit of gratitude and community support during the holiday season.