This Etsy Shop Transforms Dolls with Incredible Makeunders

home insemination Kit

Updated: Dec. 2, 2016
Originally Published: Dec. 1, 2016

Meet the creative mom behind the magic: Claire Johnson is on a mission to unveil the natural beauty hidden beneath layers of makeup on popular dolls. What began as a project for her daughter has blossomed into a thriving business.

Claire, the mastermind behind Claire’s Whimsical Dolls, shared her story with Home Insemination Kit. “My 3-year-old daughter recently got into dolls, but I couldn’t find any that matched my vision in stores.” Inspired by stunning repainted dolls she spotted online, she decided to craft some for her little girl. Now, Claire runs an Etsy shop called Dandelion Dreams, where she offers her unique creations.

“I was really put off by the emphasis on beauty and perfection in mainstream dolls,” Claire explained. “I envisioned dolls that looked like any child you might see on the street. I want my kids to experience a range of faces and embrace ‘perfect imperfections’ – you know, the realness of normality.”

And it doesn’t stop there! “My dolls sport outfits that resemble how real kids dress – mismatched tops and bottoms, vibrant colors, leggings, and skirts paired with gumboots,” Claire added.

She meticulously cleans and revamps the dolls, repainting their faces and designing outfits that reflect their personalities. Each doll comes with a story that brings them to life. “I wanted to shift the focus from looks to character,” Claire explained. “Each doll receives a name and a backstory, celebrating their strengths, passions, and quirks. I initially crafted these stories just for my kids, and they loved seeing the dolls come alive.”

Take, for instance, the tale of Lily: “Lily, oh Lily, how do you make the world glow?” Lily replies with a cheerful smile, “I paint the skies with my dreams!” A budding artist, Lily loves to create colorful murals using anything she can find. She especially enjoys painting alongside her best friend, who shares her love for vibrant hues.

Feedback from customers has been overwhelmingly positive. Claire mentioned, “Moms have shared how they enjoy reading about each doll with their children and discussing the before and after transformations, which opens up healthy conversations about body image and beauty.” She continued, “I think this added layer allows people to connect with the dolls on a personal level—each one reflects a bit of ourselves or someone we know.”

Currently, Claire ships her dolls within Australia but is open to international orders. Through her creations, she aims to empower young girls. “One of my biggest hopes is that these dolls inspire confidence in young girls, just as they are,” she shared. “I used to struggle with my self-image, but I’ve learned that looks are just a small part of who I am. My kids watch me, and I want them to see me embracing my body and all the amazing things it can do.”

“I am unique and capable, funny and caring. I’m a mother, sister, wife, daughter, and friend. And guess what? Not one person I love cares about my appearance!”