In a hilariously clever twist, IKEA has decided to tackle some of the most searched relationship woes by giving its products new, tongue-in-cheek names. While many couples might argue that assembling IKEA furniture has sparked a spat or two, the retailer is attempting to mend those rifts with a witty campaign. For instance, bookcases now proudly bear the title of “How to Impress Someone.”
In collaboration with the Swedish ad agency Åkestam Holst, this initiative is part of their “Retail Therapy” website. Because let’s face it, when has shopping never helped ease a problem? By using the top Googled family issues in Sweden, IKEA reinforces its motto: “Where Life Happens.” Let’s dive into how these everyday items can help soothe relationship troubles.
For instance, while the champagne flutes are officially called SVALKA, they’ve humorously been rebranded to reflect your latest relationship search. The site cheekily states, “This product’s real name is SVALKA, but right now we’ve renamed it to the relationship problem you just googled. All to make life at home easier for you.” So when the kids finally fly the nest, it’s time to pop that bubbly!
If your partner snores like a freight train and refuses to try those quirky nose strips, don’t fret! IKEA suggests the Hemnes daybed, which comes with three drawers underneath—perfect for hiding away the evidence of those sleepless nights.
Wondering, “How can I tell if he loves me?” Just snag one of those handy ironing boards. If he’s willing to tackle that tedious chore, you’ve got your answer. If not, well, he might just be like some of us who love their partner but have a strong aversion to ironing. #TeamWrinkles.
Did you indulge in one too many Swedish meatballs? IKEA’s got your back with a stylish bike to get you back on track. With the New Year around the corner, you might even call it “New Year, New Me.”
For those minor yet irksome relationship quirks, IKEA has solutions too. If you’ve ever searched “he doesn’t close the door,” you might find a charming white linen candle on the shelves.
And if you’ve found yourself asking, “Why can’t men open up?” the retailer suggests a handy corkscrew—because let’s be real, a nice bottle of wine can work wonders in encouraging conversations.
And for the parents out there Googling “My son plays too much computer games,” IKEA offers a quick fix: snip, snip, and poof! No more power cords.
With a whopping 101 items to choose from, there’s likely a solution for your relationship troubles. And if all else fails, you and your partner can tackle the ultimate challenge: assembling an IKEA table and debating why it’s lopsided, possibly leading to a post-fight makeup session.
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In summary, IKEA’s playful renaming of products highlights the humor found in everyday relationship issues while also reminding us that a little retail therapy can go a long way.