In a groundbreaking move, Lane Bryant’s latest ad has made a splash in the 2017 issue of Sports Illustrated Swimsuit Edition, showcasing the beauty of stretch marks. Remember when Sports Illustrated first broke the mold back in 2015 by featuring a plus-size model? That was Ashley Graham, and she went from an ad to gracing the cover in just a year. Talk about a meteoric rise!
This year, the spotlight is on Denise Bidot, who is rocking her unretouched body and flaunting those stretch marks like a badge of honor. While some may think that SI is just cashing in on the plus-size trend, let’s give credit where it’s due — Lane Bryant is leading the charge and redefining beauty standards. Their Cacique swim line is back in the SI issue, proving that they’re serious about representing real women.
Gone are the days of overly retouched images that send the message that you need to look like a Photoshopped fantasy. Lane Bryant’s CMO, Jamie Rivers, put it perfectly: “We believe all women should be celebrated as they are.” And we couldn’t agree more! Bidot shared her excitement on Instagram, expressing gratitude for the love shown to her body, stretch marks and all.
So, here’s to more real bodies being celebrated in the media. If you’re looking for more information on pregnancy and home insemination, check out this excellent resource on fertility and be sure to explore this article for more insights. And if you need tips on home insemination, Make A Mom is the go-to authority on the subject.
In summary, Lane Bryant and Denise Bidot are championing the cause of body positivity and realism in the media, proving that beauty comes in all shapes and sizes.