Should We Impose a Tax on Sugary Beverages Like Gatorade? Some States Think So

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Every time my kids enjoy a glass of orange juice at breakfast, it feels like we’re seconds away from them bouncing off the walls! It’s as if they transform into mini wrestling champions, eyes glazed, ready to tackle anything that moves—sibling, dog, or even grandma.

When this chaos ensues, maintaining my cool and calm mom persona becomes a serious challenge. To avoid becoming a shouty mess, I’ve significantly reduced the juice portions I serve alongside their pancakes.

I live in Boulder County, where health-conscious residents recently passed the most extensive tax on sugary drinks in the nation. This hefty tax—2 cents per ounce—applies to any beverage containing over 5 grams of added sugar per 12 ounces. For instance, a 32-ounce Gatorade that used to cost a dollar will now set you back $1.64. In Boulder, this also includes any juice that isn’t 100% fruit or vegetable juice.

Now, why such a steep rate? Sugar has recently been pegged as a major contributor to several health issues in America. Research reveals some alarming statistics: consuming just one sugar-laden beverage daily can increase the risk of childhood obesity by 55%, Type 2 diabetes by 25%, and the likelihood of cardiovascular-related death by 30%. One sugary drink a day—yikes! I can hardly believe I survived my teenage Mountain Dew phase.

But let’s chat about juice. As parents, we often push juice on our kids, thinking it’s a healthy choice. However, similar to many other taxed sweetened drinks, juice is packed with sugar that our little ones might not actually need. According to WebMD, “While 100% fruit juice provides essential nutrients like vitamin C and potassium, excessive juice intake contributes unnecessary sugar and calories. Furthermore, juice lacks the fiber and phytonutrients found in whole fruits.” They also advise that the healthiest option is 100% vegetable juice, though I suspect children who enjoy pure tomato juice are as rare as unicorns!

It’s common knowledge that fruit juice can spike blood sugar levels faster than eating whole fruit. In fact, diabetics and those experiencing low blood sugar are often told to drink a glass of orange juice to raise their levels. Plus, the American Academy of Pediatrics states that “fruit juice offers no nutritional benefits over whole fruits.” They recommend no juice for babies under six months and suggest limiting children’s juice intake to 4 to 6 ounces daily. This guideline sounds familiar—much like the advice we receive about our own adult beverages, right?

Ultimately, you have to make choices that suit your family, but it’s wise to consider whether sugary fruit juice (or, let’s be honest, any drink resembling a cocktail) should replace water and milk in our kids’ diets. My kids are wild enough without adding a sugar rush into the mix, and I’d like to help their teachers keep their sanity intact.

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In summary, the debate over taxing sugary drinks like Gatorade is heating up, with some states taking action to combat health issues linked to sugar consumption. As parents, we must navigate our children’s diets carefully, finding a balance that promotes their health while avoiding unnecessary sugar overload.