In today’s world, if your child has a school project that calls for Elmer’s glue, you might be in trouble! A new trend has tweens hoarding the stuff like it’s going out of style, and let’s just say, parents are starting to panic.
Kids are stocking up on glue by the gallons to whip up the latest craze: slime. This gooey concoction, made from a few simple ingredients like borax, food coloring, and of course, Elmer’s glue, has taken the internet by storm. Social media is flooded with videos of young creators stretching, poking, and squishing their slime masterpieces, and it’s no wonder that the demand for glue has skyrocketed.
According to the Wall Street Journal, this slime sensation went mainstream at the tail end of 2016, leading to a massive surge in glue sales. December saw a doubling of sales as how-to videos became viral hits. However, for parents and crafters, this means that finding Elmer’s glue on store shelves has become a monumental task. Frustrated shoppers have taken to Twitter to share their empty-shelf woes, and honestly, it’s both amusing and infuriating at the same time.
Fortunately, Elmer’s marketing director mentioned that they are ramping up production to keep pace with demand. The company is also creating new slime-focused products and videos, which is a nostalgic throwback for those of us who remember playing with Nickelodeon Gak back in the day. Gak came in vibrant colors and was the ultimate boredom buster during long car rides or neighborhood hangouts.
Now, thanks to the internet, kids can make slime, or whatever you want to call it, in staggering quantities. Let’s hope we start seeing more glue back on those store shelves soon!
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Summary
Elmer’s glue is in high demand due to the slime trend among tweens, leading to a shortage in stores as kids stockpile supplies for their gooey creations. While this has caused frustration for parents and crafters alike, Elmer’s is ramping up production to meet the surge in demand.