Pepsi’s Latest Ad: A Major Misstep That the Internet Couldn’t Ignore

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In an attempt to connect with a younger audience, Pepsi recently launched a controversial advertisement featuring model Kendall Jenner. The ad quickly became a topic of ridicule online, and for good reason.

In the commercial, we see Jenner, sporting a blonde wig, in the middle of a photoshoot while a protest unfolds nearby. The scene is filled with people holding peace signs, dressed in muted red, white, and blue hues that scream Pepsi branding. Among the crowd is a woman in a hijab who appears to be struggling to capture the perfect photograph of the protest. And then, in a bizarre turn of events, Kendall decides to ditch her wig and join the protest, flashing smiles at onlookers as she meanders through the crowd. In a climactic moment, she hands a can of Pepsi to a police officer, resulting in smiles all around as the photographer finally captures her desired shot.

The entire ad feels painfully out of touch, blending protest imagery with a carefree vibe that seems to trivialize serious social issues. The use of a powerful protest image from the Black Lives Matter movement as a backdrop for a beverage commercial is particularly tone-deaf. The iconic photograph features a woman named Mia Thompson, who bravely stood up for her beliefs in a moment that resonated deeply with many.

Pepsi’s choice to use such imagery to sell soda raises eyebrows and questions about the company’s understanding of the issues at hand. It’s baffling that no one at the company thought to pause and consider the implications of their creative direction.

In response to the backlash, Pepsi released a statement, claiming their intention was to showcase unity and harmony among diverse groups of people. However, when a significant number of viewers express that they find the ad offensive, it might be wise to reconsider rather than defend the concept.

Not surprisingly, Pepsi decided to pull the ad, later apologizing for missing the mark and clarifying that they never intended to trivialize serious matters.

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In summary, Pepsi’s attempt to blend social issues with marketing backfired spectacularly, leading to widespread criticism and eventual retraction of the ad. The lesson here? Sensitivity and awareness are crucial in advertising, especially when dealing with serious social movements.