If you’re a fan of stylish yet affordable furniture, there’s exciting news on the horizon: IKEA is gearing up to expand its online shopping options. No need to wake up at the crack of dawn to navigate bustling stores anymore; soon you’ll be able to shop for your favorite IKEA items from the comfort of your own home—yes, even in your pajamas!
IKEA’s Chief Executive, Lars Jensen, shared with reporters that the retail landscape is rapidly evolving. Starting in 2018, the well-loved Swedish brand will experiment with new online ordering platforms, and there’s a strong likelihood that Amazon will be a key player in this venture. Given Amazon’s recent efforts to enhance its home furnishings category and its launch of a marketplace for handcrafted home goods, partnering with them seems like a natural fit.
Currently, while IKEA does sell some products on its own website, the variety is limited, which can be frustrating for those redecorating. Often, the items that catch your eye are unavailable online, or the shipping fees are exorbitant, making customers wait weeks for delivery. A collaboration with Amazon would streamline this process, especially for Prime members who relish the perks of quick shipping.
Jensen pointed out that IKEA has a unique advantage in the market: the company designs, manufactures, and distributes its own exclusive range of products. This distinctive appeal has helped IKEA achieve a 7 percent increase in sales over the past fiscal year, totaling $38 billion. With the convenience of online shopping, these numbers are sure to climb even higher, allowing us to conveniently add items to our cart without the hassle of assembling them ourselves.
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In summary, IKEA is poised to enhance its online shopping experience by potentially partnering with Amazon, allowing customers to buy their favorite furniture from home, which could significantly boost sales.