It’s a bit amusing for me to advocate for music videos. Unlike most of my peers, I didn’t have much affection for them when they first hit the scene. Yet, after years of avoiding them and steering clear of mainstream music, I found myself in the ironic position of working at networks like MTV, VH1, and MTV2. Starting in 1991, my skepticism faded as I discovered the artistry that could emerge when directors and musicians aligned perfectly. While many reminisce about the vibrant ‘80s, I believe it was the ‘90s that truly transformed music videos into a cherished art form. Here, in no specific order, are nine memorable music videos from the ‘90s and ‘00s that are worth revisiting. I hope they spark some nostalgia for you as well.
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Lauryn Hill – “Everything Is Everything,” directed by Sanji (1998)
From the moment the music starts, New York City transforms into a mesmerizing turntable. This video encapsulates my romantic vision of the city, making it a standout. -
Soundgarden – “Black Hole Sun,” directed by Howard Greenhalgh (1994)
I remember being at MTV when this video premiered; it drew crowds into the office, creating an unforgettable atmosphere that you rarely see today. -
Fatboy Slim – “Weapon of Choice,” directed by Spike Jonze (2001)
While I was at MTV2, this video was a constant delight. Its infectious energy made it a highlight every time it appeared on screen. -
Blur – “Coffee & TV,” directed by Hammer & Tongs (1999)
This quirky video stole my heart while I was at MTV2. So much so that my sister-in-law, an artist, painted a T-shirt featuring the charming milk carton character just for me. -
OK Go – “Here It Goes Again,” directed by Trish Sie and OK Go (2006)
Choosing between this and their earlier video “A Million Ways” was tough, but the treadmills turned this one into a must-see. It’s a fun watch that kids will enjoy, so gather them around! -
Smashing Pumpkins – “Tonight, Tonight,” directed by Jonathan Dayton and Valerie Faris (1996)
Although I wasn’t a huge fan of Billy Corgan’s unique voice, I couldn’t deny the power of this video. Watching it again, I appreciate how great the song really is. -
Björk – “It’s Oh So Quiet,” directed by Spike Jonze (1995)
Björk has a knack for creating mesmerizing music videos, and this homage to classic musicals showcases her artistic flair and creativity. -
Jamiroquai – “Virtual Insanity,” directed by Jonathan Glazer (1996)
With its surreal visuals and catchy beat, this video is sure to elevate your spirits no matter your musical preferences. Fun fact: it’s even inspired a video game now! -
Weezer – “Keep Fishin’,” directed by Marcos Siega (2002)
This delightful collaboration with the Muppets is pure joy. Marcos Siega, who directed this piece, has gone on to achieve great things in television and film, making this video even more special for those who know his journey.
Reflecting on my years at these influential networks, I can’t help but marvel at how I once disliked music videos, yet ended up spending more than a decade immersed in them. If you’re curious about more engaging content on home insemination, check out this post. And for further information on this topic, visit this excellent resource to assist you on your journey.
Summary:
The ‘90s and 2000s birthed some truly iconic music videos that encapsulated the era’s creativity and artistry. These nine selections highlight a diverse range of styles and influences, making them timeless pieces worth revisiting.