This week, Lane Bryant launched their bold #ImNoAngel campaign, taking a significant jab at the typical Victoria’s Secret imagery that often glorifies a very narrow standard of beauty—think ultra-slim figures with ample curves. The campaign’s mission is to highlight that women of all shapes and sizes possess their own unique allure.
While the response to this initiative has been largely supportive, some critics argue that it still objectifies women. As a self-proclaimed advocate for body positivity, I find myself loving these images for a number of reasons.
Lane Bryant caters to women who often struggle to find fashionable clothing in the limited sizes offered at most mainstream retailers. As someone who wears a size 12-14, I can personally attest to how difficult it is to find stylish options in these sizes. The reality is that the average American woman is a size 14, yet society often makes us feel like we need to shop in specialized stores as if we’re the exceptions.
Then comes Lane Bryant, offering trendy clothing starting at that common size 14. For years, they have empowered women by creating styles that make us feel beautiful, not marginalized. When I see their campaigns, I think, “That outfit looks amazing on her, and I bet it would look just as good on me!” It’s a far cry from flipping through a Victoria’s Secret catalogue, where I often find myself feeling deflated after comparing my own figure to theirs.
Not too long ago, Sports Illustrated received a wave of praise for featuring a so-called “plus-size” model in their issue. However, let’s be real; the model in question doesn’t even fit the true definition of plus size. And let’s not forget, the Sports Illustrated swimsuit edition is primarily aimed at men, not women. It’s about eye candy for the majority of their male subscribers.
In contrast, the Lane Bryant image sends a powerful message to women: “Your body may have changed, or it may never have fit the mold, but who cares? You look fantastic just as you are.” This is a reminder we all need. After having two kids, I sometimes feel like a stranger in my own skin, but seeing these empowering images encourages me to embrace my body and find clothes that fit well, rather than conforming to unrealistic standards.
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In summary, Lane Bryant’s #ImNoAngel campaign challenges conventional beauty standards by celebrating women of all shapes and sizes. It promotes a message of self-love and acceptance, reminding us that every body is beautiful, just as it is.