Navigating the world of women’s fashion can be a perplexing journey, especially when it comes to finding the right fit. I remember wandering through a department store, utterly baffled by the distinction between the “ladies’” section and the “women’s” area. It felt like there was an unspoken message about size that I just couldn’t grasp. Melissa Johnson echoed this sentiment earlier this year, questioning why clothing for women couldn’t be displayed together, regardless of size. She remarked, “It’s strange that you can’t shop with your friends because your section is tucked away behind the tire aisle. It’s as if they think, ‘We’ll put you over there because we don’t want to see you, and you probably don’t want to be seen either.’”
This month marks the official launch of Johnson’s new clothing line, Melissa Johnson Seven7, which will offer sizes ranging from 4 to 28. Retailers such as Bloomingdale’s, Nordstrom, and Macy’s will carry the collection. Johnson is pleased to share that a few of these retailers have committed to ending the segregation of sizes.
Far removed from the traditional “plus-size” label, Johnson has been outspoken about the limited options available to women larger than a size 12. Even during her time on Family Ties, she found herself customizing outfits to enhance her look, sharing that many women expressed envy over her unique pieces. She mentioned to Fashionista: “I had garments made, and I can’t count how many times someone would ask, ‘Where did you find that?’ It always left me feeling bad to say, ‘I had it made for a show, and I had to plead for it because I loved it so much.’” Johnson struggled to find fashionable clothing that didn’t make her feel like either a teenager or an elderly woman, which her new collection aims to change.
From a business perspective, her move to eliminate the “plus-size” designation could be quite savvy; by allowing women to shop alongside their friends without feeling segregated, they may feel more inclined to make spontaneous purchases. This could ultimately benefit her business.
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In summary, Melissa Johnson’s new clothing line aims to offer stylish options for women of all sizes while challenging the traditional categorization of plus-size clothing. By fostering an inclusive shopping experience, she hopes to empower women and improve her business potential.