As we step into a fresh new year, the team at Women’s Health magazine is making a bold statement. Recently, they announced the retirement of the term “bikini body,” a move driven by reader feedback indicating a collective fatigue with this phrase and others like it.
In a revealing post on their website, Editor-in-Chief Sarah Mitchell shared insights from a survey that highlighted what readers are eager to see—and what they want to avoid. The consensus? Phrases such as “shrink,” “diet,” and “bikini body” have worn out their welcome. The editorial team had already begun to phase out terms like “shrink” and “diet” in the previous year, and now they are committed to eliminating “bikini body” and “drop two sizes” from their covers entirely.
Mitchell humorously penned goodbye letters to these terms. Addressing “bikini body,” she remarked, “You’re misleading and imply that a body must fit a specific mold to wear a swimsuit. The truth is, any body can be a bikini body. Your negative undertones have become tiresome, and we refuse to perpetuate that narrative.” In her letter to “drop two sizes,” she pointed out the unrealistic expectations it sets: “While many might want to lose weight, achieving two sizes smaller in just a month is neither practical nor healthy.”
This charming yet significant gesture highlights a shift away from promoting restrictive ideals. It’s exhausting to sift through countless magazines that glorify crash diets and unrealistic images of perfection. There’s nothing inherently wrong with wanting to be healthy and fit, but equating health solely with thinness is a dangerous mindset. When terms like “bikini body” dominate our conversations, it can lead many to believe that their worth is tied to fitting into a certain size.
Eliminating these phrases may not completely resolve our struggles with body image, but it’s a positive step towards a more inclusive dialogue about health and wellness. I would gladly choose a magazine that doesn’t focus solely on diet fads and unrealistic body standards.
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In summary, Women’s Health magazine is making strides toward a healthier conversation about women’s bodies by banning outdated and harmful phrases. This shift not only reflects the desires of their readers but also promotes a more inclusive perspective on health and wellness.