A UK office recently took to social media to hilariously call out BIC after receiving samples of their controversial “For Her” pens, originally designed with the notion that women needed specially crafted writing instruments. Remember those pens? They came in shades of pink and purple, marketed as the perfect fit for women’s delicate hands, as if standard pens were somehow too cumbersome for us.
Celebrating International Women’s Day
To celebrate International Women’s Day, employees at a British smoothie brand, Fresh Blend, received these pens and decided to share their witty reactions online. In a viral Facebook post, several female staff members proudly displayed signs stating things like, “Watch out, Shakespeare!” and “I wrote this all by myself.” In contrast, a male colleague held up a page full of scribbles, playfully reinforcing the absurdity of the pens being designed exclusively for women.
The post quickly gained traction, racking up over 22,000 likes and 7,000 shares, with many commenters joining in on the fun. The banter sparked an entertaining discussion that became one of the most engaging threads on the platform. If you’re curious about the pens, you can check out amusing reviews on Amazon, which would be even better if penned in those slender, pink and purple writing tools.
The Absurdity of Gendered Products
While BIC might not have anticipated their product becoming a source of humor, it’s hard to ignore the ridiculousness of creating a pen solely for women. After all, our writing methods don’t differ significantly from men’s, so why the need for gendered pens? And what’s with the color choice? Are women expected to only enjoy shades of lavender and rose?
BIC’s intentions to celebrate women are commendable, but perhaps they could focus on more meaningful gestures, like highlighting influential female authors or trailblazing women in business. Women face enough stereotypes without having to deal with gimmicky products that reinforce outdated notions.
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Conclusion
In summary, the lighthearted trolling of BIC by Fresh Blend highlights the absurdity of gendered products in a humorous way, while also sparking an important conversation about women’s representation and agency in various fields.