There’s a new commercial from Lane Bryant that many viewers might not get to see on television, as several networks are reportedly declining to air it. A spokesperson for Lane Bryant shared with the Daily News that multiple networks have rejected the ad “as is.” “I don’t believe these models reveal any more skin than those we’ve seen in countless other commercials,” she stated. “Our approach aimed to spark a light-hearted conversation about body positivity, celebrating women of all shapes.”
Network Responses
In response to the situation, NBC commented via a statement that they reviewed an early version of the ad and requested minor edits to align with broadcast decency standards. “The ad wasn’t outright rejected, and we are open to the revised version,” they noted.
The Message Behind the Ad
The 30-second spot serves as a tribute to women who embrace their bodies. One can’t help but wonder what specific changes the networks sought. Was it the depiction of a breastfeeding child that raised eyebrows? Perhaps images of bare midriffs are only acceptable if there’s no sign of body fat. A confident, curvy woman may be deemed too provocative for some executives.
Linda Heasley, CEO and president of Lane Bryant, emphasized to Refinery29 when the This Body campaign launched in February, “We want people—our target customers and the broader industry—to recognize that every woman is beautiful and deserves celebration.” She described the This Body campaign as a timely and necessary shift in cultural perceptions, enabling Lane Bryant to advocate for change.
Societal Norms and Body Acceptance
It’s curious how society is okay with seeing plus-size women in emotional distress on reality TV, pleading for help to “fix” themselves, yet some find it unsettling to witness women confidently owning their bodies. What kind of message does that send? That body acceptance is unacceptable? Meanwhile, the size zero models’ eating habits are disregarded completely.
This isn’t about health; it’s about billion-dollar industries profiting from our dissatisfaction with ourselves. It reflects how deeply ingrained societal norms are, making it uncomfortable for many to see women of all sizes embracing their bodies.
The Beauty of the Commercial
The commercial itself is beautiful, featuring no more skin than a typical Victoria’s Secret ad. After being bombarded with messages to shrink ourselves, it’s incredibly refreshing to see women taking up space and looking fabulous while doing so.
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Conclusion
In summary, Lane Bryant’s latest commercial champions body positivity, yet faces rejection from multiple networks, highlighting a cultural discomfort with celebrating diverse body types. The push for acceptance continues, as many advocate for visibility and representation in media.