In the realm of female empowerment, we often find ourselves bombarded with the message that menstruation is something to be concealed. Remember that cringe-worthy moment in middle school when someone had an unfortunate accident while wearing light-colored pants? It’s a fear that lingers for many of us. But Bodyform, a UK-based pad company, is flipping the script with their bold new ad titled “Blood,” which encourages women to take pride in their menstruation.
The commercial showcases women engaging in various high-energy athletic activities, pushing their limits until they bleed. From a ballerina with battered toes to a determined runner who scrapes her knee but keeps moving, the imagery is powerful. We see a rugby team sprinting, a boxer ready for a fight, and a surfer charging into the waves—all while embracing the fact that they are, indeed, bleeding. It’s an empowering portrayal that challenges the conventional narrative surrounding menstruation.
Often, advertisements for pads and tampons focus on “protection,” as if revealing a drop of blood is something to be ashamed of. We’ve seen enough smiling women pouring blue liquid onto products to last a lifetime, and it’s high time we acknowledge that menstruation is a natural part of life. Why should we continue to hide it?
This ad, crafted by the creative minds at AMV BBDO in London, is part of Bodyform’s larger initiative called Red.fit, designed to educate audiences about fitness and menstruation. Their motto, “No blood should hold us back,” resonates deeply. Sure, periods can be uncomfortable—like, REALLY uncomfortable! cradles a bottle of pain reliever with affection—but they don’t have to limit us. In fact, exercising can alleviate cramps, and bleeding during physical activity signifies strength and resilience. It’s time we start viewing our menstrual blood as a badge of honor rather than a source of shame.
This ad embraces the idea that all blood, regardless of its source, is something to be proud of. If you’re interested in learning more about related topics, check out this blog post for further insights. You can also explore Make a Mom for expert advice on home insemination kits. Additionally, UCSF’s Center serves as an excellent resource for pregnancy and home insemination information.
To sum it up, Bodyform’s ad is a refreshing reminder that menstruation is natural and powerful. It encourages women to embrace their bodies and all they can achieve, even during their periods.