OshKosh B’gosh Celebrates Inclusivity with Boy Who Has Down Syndrome in Holiday Campaign

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In a heartwarming development, OshKosh B’gosh has welcomed a young boy named Oliver, who has Down syndrome, as the star of their holiday advertising campaign. This exciting news follows the inspiring journey of Oliver, whose modeling aspirations caught the attention of many after a post on a Facebook page dedicated to children with Down syndrome went viral. Just months after that initial buzz, he is now gracing the company’s website and will be featured in their email and social media promotions starting December 3.

“I feel a mix of emotions watching the ad,” shared Sarah Collins, Oliver’s mother. “I am incredibly proud of my son. My goal was to raise awareness about the need for more inclusive representation, and it’s amazing to see that people are not just noticing but are also eager to take action, just like OshKosh has.”

In addition to his role with OshKosh B’gosh, Oliver is set to collaborate with other well-known brands, including Toys “R” Us. “He had a fantastic time during the photoshoot and continues to enjoy his modeling experience,” Sarah noted.

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In summary, Oliver’s journey with OshKosh B’gosh not only highlights the importance of inclusivity in advertising but also serves as a powerful reminder of the progress that can be made when we advocate for representation in all areas of life.