Incredible portraits help dismantle the notion of “men’s work.” Inspired by a woman who transitioned from a web designer in New York to a butcher in Philadelphia, commercial photographer Alex Rivera embarked on a project capturing women in professions traditionally labeled as “men’s work.” His stunning portraits illustrate how outdated this concept truly is.
The project was ignited by an amazing image of Emma Sullivan, who serves as the Head Butcher at a renowned butcher shop in Philly. Rivera shared, “Emma is the catalyst for this entire endeavor. Just a couple of years ago, she made a bold career shift and has since become a key player in the sustainable food movement.”
Beginning in February, Rivera dedicated himself to photographing these diverse women, aptly naming the project “Women’s Work.” The resulting images are nothing short of breathtaking.
“I grew up believing that I could pursue anything I wanted without limitation. I aim to instill that same belief in my children, without any caveats,” Rivera explained to a photography outlet. “I want them to know their aspirations have no boundaries and that they have parents who support their passions, whatever they may be.” This is a vital message for today’s youth.
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In summary, Rivera’s project not only challenges stereotypes but also empowers women to break free from societal constraints. Through his lens, he reinforces the idea that every individual can pursue their dreams, regardless of gender.