Instead of shelling out millions for a Super Bowl commercial, Kraft Heinz is treating its employees to a well-deserved day off. After all, whether your favorite team triumphed or faced defeat, the Monday following the big game is often a struggle. Let’s face it, Mondays are tough enough, and the day after Super Bowl Sunday should be a national holiday.
America could certainly use a few more days off. While we may not need a full month’s vacation like some European countries, an additional holiday wouldn’t hurt. Kraft Heinz is stepping up to support the idea of making the day after the Super Bowl, which they’ve dubbed “Smunday,” an official holiday. Instead of investing approximately $5 million in a fleeting TV spot, the company has decided to give its salaried employees the Monday off to recover from the festivities.
The Push for “Smunday”
With the teams yet to be determined, we’re all in favor of naps and making “Smunday” a reality. The iconic brand known for its ketchup has launched a campaign online, including a Change.org petition to push for this sacred Monday to gain official holiday status. “Going back to work the Monday after the ‘Big Game’ is rough for everyone,” Kraft Heinz stated. They aim to gather 100,000 signatures to present to Congress, and as of Wednesday night, over 27,000 individuals have already signed.
Interestingly, this number is still modest, considering that more than 16 million Americans either call in sick or simply don’t show up to work the day after the Super Bowl. I can relate – at every job I’ve had, at least one person has taken a sick day or just ghosted work that Monday. Many folks strategically save a vacation day for their anticipated hangovers. According to Kraft Heinz, “When that happens, productivity drops significantly, costing the nation roughly $1 billion.” As the word spreads, we expect more football fans and nap enthusiasts to rally for this new holiday.
Support from Kraft Heinz Officials
Though some media outlets view the petition as just a clever marketing tactic for extra attention, Kraft Heinz officials genuinely want to see this day off become a reality. Nicole Turner, head of Heinz brands, remarked, “We hope other brands and companies join us in this effort. We’ve been discussing this for years and now is the time to push for it on behalf of the American people.” If you’re interested in learning more about insemination options or seeking resources for pregnancy, feel free to explore this link for more information.
Conclusion
In summary, instead of splurging on a Super Bowl ad, Kraft Heinz is focusing on employee well-being by advocating for a national holiday after the big game. Their “Smunday” initiative is gaining traction, as they aim for 100,000 signatures to make it official. With the support of the public, this concept may just become a reality.