In a bold move, Lane Bryant is once again making headlines with their unretouched ad featuring a swimsuit model who proudly showcases her stretch marks. This ad appears in the 2017 issue of Sports Illustrated Swimsuit Edition, continuing the momentum they started the previous year.
Back in 2015, Sports Illustrated broke new ground by featuring a plus-sized model in their iconic swimsuit issue for the first time. Ashley Graham was that model, and her ad sparked a significant conversation about body positivity and representation in media. Fast forward to 2017, and Lane Bryant is taking center stage once more, this time with Denise Bidot as the face of their Cacique swim line.
Denise’s confidence shines through in the ad, which emphasizes a real and unfiltered portrayal of beauty. As more magazines, including Sports Illustrated, embrace diverse body types, the challenge remains: many images are still heavily retouched, perpetuating unrealistic standards. As Lane Bryant’s CMO, Brian Beitler, stated, “We believe that all women deserve to be seen and celebrated as they are.” This sentiment resonates strongly in a world that often equates beauty with flawlessness.
Bidot herself shared her excitement on social media, expressing gratitude to Lane Bryant for honoring her body, stretch marks and all. This initiative is a refreshing reminder that all bodies are beautiful, and it’s crucial to showcase them authentically.
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In summary, Lane Bryant’s commitment to showcasing real bodies in their advertising is a powerful step toward redefining beauty standards, encouraging women everywhere to embrace their authentic selves.