Starbucks is set to unveil an extraordinary coffee destination in Chicago! Imagine a four-story coffee wonderland where you can explore a vast 43,000 square feet of caffeinated delights. Who needs a simple entrance when you can wander through an expansive maze of coffee goodness?
Three decades ago, Starbucks opened its first retail location outside of Seattle in the Windy City. “Chicago was pivotal; without its success, our global brand might not have flourished,” remarked Starbucks Executive Chairman Mark Stevens to the Chicago Daily News. Thankfully, it thrived, paving the way for the brand’s worldwide growth. In appreciation, they are now constructing a lavish 43,000 square foot coffee sanctuary in the historic Crate and Barrel Building along the Magnificent Mile.
This new venture is dubbed a “Reserve Roastery.” As you might expect, it’s not your typical Starbucks. Customers will have the opportunity to witness unique, small-batch coffee being roasted, brewed, and packaged right before their eyes. And let’s be honest—you’ll need plenty of coffee to keep up with all of that excitement!
“It’s more than just a coffee shop; it embodies the art and experience of coffee culture,” Stevens shared. He initially envisioned these Roastery locations back in 2009, inspired by a dream to create “the Willy Wonka of coffee.”
While we all know Willy Wonka’s world can be a bit unpredictable, we’re fairly certain this Roastery will be a much safer and more delightful experience. This grand coffee establishment will be the third Roastery to open in the U.S.—the first one debuted in Seattle, and another is on its way to New York City in 2018. However, nothing will compare to the scale of the Magnificent Mile location.
At my neighborhood Starbucks, folks often choose to stay in their cars. I can only imagine the excitement as people explore four stories of coffee magic! It’s bound to be a bustling hub, and honestly, who wouldn’t want to experience a coffee wonderland that feels like stepping into a different realm?
We’re both excited and a touch apprehensive about this new development. It resembles a lair of deliciousness, complete with a charming rooftop patio! More Roasteries are also planned for Shanghai this year and in Milan and Tokyo in 2018, aiming to rule the coffee world.
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In summary, Starbucks is gearing up to launch an awe-inspiring Reserve Roastery in Chicago that promises to redefine the coffee experience. This venue will not only celebrate the art of coffee but also serve as a unique destination for enthusiasts everywhere.