Marshmallow-Only Lucky Charms Are Here, Because YOLO

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General Mills is introducing a limited edition of Lucky Charms—10,000 boxes filled exclusively with marshmallows. While it’s common knowledge that a bowl of colorful marshmallows isn’t the pinnacle of a nutritious breakfast, parents often accept that purchasing Lucky Charms means they’re primarily buying a box of sugary marshmallows for their children, with a bit of cereal as an afterthought.

What makes this release particularly interesting is how the marshmallow-only boxes can’t simply be bought at the store. Instead, you need to purchase regular Lucky Charms and find the code inside the box to enter on marshmallowonly.com to see if you’ve won one of the coveted marshmallow boxes.

This morning, I found myself with a box of Lucky Charms that had nearly all the marshmallows devoured, so I decided to give it a go. Yes, I understand these promotions are aimed at kids, but research is important, right?

First, head over to the designated website and input your unique code. Then, play a memory game. After that, you’ll need to provide your email address, naturally. Spoiler alert: you probably won’t win. When that happens, you might end up browsing Amazon.com for some imitation marshmallows, only for your kids to see through your ruse immediately. The cycle continues as you buy more boxes of regular Lucky Charms and repeat the process.

Good luck to all of you trying your hand at this marshmallow hunt!

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Summary:

General Mills is releasing 10,000 exclusive marshmallow-only boxes of Lucky Charms, accessible only through a purchase of the standard version and entering a code online. This quirky promotion highlights the playful relationship parents have with sugary cereals, as they navigate the challenges of keeping their kids happy while also trying (often unsuccessfully) to provide healthier options.