Lane Bryant has been on a mission to make women feel fabulous in their own skin for years, offering stylish clothes that actually fit. Back in 2015, they kicked off the #ImNoAngel campaign to celebrate body positivity, and they’re giving it a fresh spin this year. The campaign is all about women sharing their journeys of self-love and embracing their unique beauty, just as they are.
This time around, Lane Bryant is amplifying voices by featuring raw, unfiltered clips from women who have learned to appreciate their bodies. The message? Your body is stunning, and you should flaunt it! The delightful Ashley Graham, model and body-positive advocate, is on board. She shares, “I have back fat and chub rub. After living with it for decades, I’ve learned to say, ‘I love you!’”
She continues, “Let’s be real; not every day is a good body day. Some mornings, I wake up feeling less than fabulous. I’ve got lumps and bumps that weren’t there a decade ago, and you know what? I’ve come to love my lower belly fat.” In a world that often pushes unrealistic beauty standards, embracing yourself can feel revolutionary. It sends a powerful message to other women: YOU ARE BEAUTIFUL, TOO.
Joining the movement is the amazing actress from “Orange Is The New Black,” Jenna Brooks. She boldly states, “I’ve got stretch marks all over—on my arms, thighs, and tummy. And you know what? That’s perfectly okay! I’ve got love handles too, and it took me ages to accept and love them. By loving yourself, you’re helping others to do the same.”
Lane Bryant is not just sharing inspiring stories; they’re also raising funds for I Am B.E.A.U.T.I.F.U.L.™, a non-profit that focuses on building self-esteem in girls and women. The company is matching donations, up to $100,000, throughout this campaign.
If you check out the hashtag #ImNoAngel on Instagram, you’ll find a treasure trove of stunning images and motivating stories. “Step out of your comfort zone and boldly share your true self. Capture your essence, and show the world what confidence and beauty look like,” Lane Bryant encourages. “Let’s inspire each other and the next generation of strong, beautiful women.”
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In summary, Lane Bryant’s #ImNoAngel campaign is back and better than ever, encouraging women to embrace their bodies and share their stories of self-love. With inspirational figures like Ashley Graham and Jenna Brooks leading the charge, the movement is all about celebrating diversity in beauty and empowering women everywhere.