By: Liana Carter
Updated: November 14, 2017
Originally Published: November 14, 2017
In a groundbreaking move towards inclusivity, Mattel has introduced its first Barbie doll featuring a hijab, the traditional headscarf worn by many Muslim women. This new addition to the Barbie family is a part of the “Shero” Barbie initiative, which annually honors remarkable women who inspire others through their achievements.
The hijab-wearing Barbie is inspired by the extraordinary athlete, Samira Jones, who made history as the first American Olympian to compete in the Olympics while wearing a hijab. The unveiling of this doll is seen as a significant step toward representation, allowing young girls around the world to identify with a character that reflects their own experiences and traditions.
“I grew up playing with Barbie and envisioning my future,” Jones expressed in a statement. “Now, to see a doll wearing a hijab that represents so many young girls is truly special. I hope this doll encourages them to dream big.”
The unique “Shero” Barbie will be available for purchase in 2018, and early previews have already generated excitement on social media, with influencers and celebrities expressing their support. Mattel has been on a transformative journey, introducing dolls that reflect diverse body types and styles, including tall, curvy, and petite figures, as well as giving Ken a modern update with a trendy hairstyle.
Sejal Harris, Vice President of Barbie marketing, emphasized the importance of representation: “Samira is not just celebrated for her accomplishments as an Olympian, but for embracing her individuality. By highlighting her story, we aim to inspire countless girls who may not have seen themselves represented before.”
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In summary, Mattel’s introduction of a hijab-wearing Barbie signals a positive shift towards inclusivity and representation in children’s toys. The “Shero” Barbie not only honors remarkable women but also inspires the next generation to embrace their individuality and aspirations.