“The President Expropriated Your Land”: Patagonia and REI Challenge Trump with New Campaigns

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In a significant and controversial move, President Trump recently announced drastic reductions to the size of two national monuments in Utah, totaling an unprecedented two million acres. This action, reported by major news outlets, represents the largest rollback of federal land protections in U.S. history. The implications of this decision potentially allow private entities to exploit these previously safeguarded areas for activities such as oil drilling, mining, and logging.

The two affected monuments, Bear Ears National Monument and Grand Staircase-Escalante, are known for their rich natural resources and breathtaking landscapes, previously preserved under the administrations of Trump’s Democratic predecessors. These regions undoubtedly merit such protection, as evidenced by their stunning views.

In response to this alarming development, outdoor retail giants Patagonia and REI are mobilizing their customer bases. They are taking a stand against what they deem an illegal action by directing consumers to resources that can aid in contesting the federal land reductions. Upon visiting Patagonia’s website, individuals are confronted with a strong political message regarding the cuts.

Similarly, REI has also expressed its dissent through a prominent notice on its site. These statements are bold for private enterprises but resonate with their clientele, who deeply value public lands. Both retailers offer information on the implications of Trump’s reductions and provide links to advocacy resources for their customers.

Patagonia highlights research indicating that when public lands are transferred to state control, there is a significant risk of these lands being sold to private interests. The company emphasizes that history shows 70 percent of such land typically ends up in private hands, diminishing public access. “The closure of a national monument or significant portions of it could severely impact local economies and the thriving outdoor recreation industry reliant on America’s public lands,” they assert.

REI’s statement reinforces that the administration’s decision contradicts public opinion, as a substantial majority of over 2.8 million Americans expressed support for enhanced protections during a recent review period. “Those voices have fallen on deaf ears,” their statement lamented.

Beyond these corporate responses, representatives from five Native American tribes—including the Navajo and Ute—are threatening legal action against the Trump administration. Given the overwhelming public opposition to the proposed cuts, it is evident that this battle is just beginning.

In conclusion, the fight over the future of these national monuments is gaining momentum, with major outdoor retailers and Native American tribes rallying against significant federal land reductions. This issue highlights the ongoing tension between conservation efforts and private interests, underscoring the importance of public lands for both ecological preservation and local economies.

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