In a significant move towards inclusivity, Abercrombie Kids has introduced the Everybody Collection, a fresh line of clothing and accessories designed for all children, regardless of gender. This collection, which emerged from customer feedback expressing a desire for gender-neutral styles, features over twenty chic items.
Stacia Anderson, Brand President of Abercrombie & Fitch and Abercrombie Kids, stated, “Our commitment to our customers drives everything we do. We constantly gather feedback to enhance product offerings and the overall brand experience.” The Everybody Collection aims to eliminate the constraints traditionally associated with clothing for boys and girls, presenting a unified selection that reflects current trends in both color and design.
Prices within the collection range from $20 for t-shirts and hats to $70 for a stylish bomber jacket, which many wish was available in adult sizes. The designs are not only fashionable but also thoughtfully crafted with a single sizing system covering sizes 5/6 to 15/16. This approach eliminates the need for separate “boys” and “girls” versions of items.
Additionally, these gender-neutral pieces will be prominently displayed in the center of Abercrombie Kids stores, allowing children to explore styles and colors without fear of being in the “wrong” section. This initiative is particularly encouraging for young shoppers, such as my five-year-old son, who enjoys vibrant colors like red and pink but has faced ridicule at school for his choices. The new collection offers a solution, allowing children to express themselves freely and enjoy fashion without societal constraints.
For instance, the collection includes trendy silver slides priced at $25 and versatile hoodies for $40 that could easily be passed down to siblings. This progressive step by Abercrombie Kids sets a positive example for other retailers to follow.
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In summary, Abercrombie Kids’ Everybody Collection is a commendable step towards fostering inclusivity in children’s fashion, allowing kids to embrace their individuality without the confines of traditional gender norms.