Wine lovers, rejoice! Target is introducing a $5 rosé from its popular California Roots collection, just in time for the arrival of spring. While some areas may still be experiencing snow, it’s time to raise a glass for the warmer days ahead.
This rosé is part of the California Roots lineup, which we discussed last year when it first debuted. Each blend is crafted from high-quality grapes sourced from California. It’s no surprise that Wine Enthusiast has awarded Best Buy ratings to the red blend, Chardonnay, and pinot grigio in this collection. Plus, it’s only $5, available at our beloved Target.
Mark Tritton, Target’s executive vice president and chief merchandising officer, stated, “Since we began offering California Roots last summer, it has rapidly become one of our top-selling wine brands, contributing to the overall success of our adult beverage offerings.” Clearly, shoppers have voiced their desire for Target’s wines, with reports of this refreshing rosé already appearing in stores.
According to insider tips from Target employees, this rosé features delightful notes of fresh berries and citrus. It pairs beautifully with spicy grilled shrimp, grilled pesto chicken, Margherita pizza, or a crisp spinach salad. In practical terms, that means you can swiftly grab a frozen pizza, pick up the rosé, and snag the diapers you ran out of this morning, all in under thirty minutes.
If a budget-friendly rosé isn’t quite your style but you still want to enjoy the pink wine season, don’t worry. Target also offers various premium options, including Yes Way Rosé at $13 a bottle, catering to a range of tastes.
“Rosé continues to be one of the most sought-after varieties at Target,” the company noted. “As we approach peak rosé season, our wine buyers have indicated that this trend is set to persist.” In fact, Target has nearly doubled its rosé selection to accommodate both casual drinkers and those with more refined palates.
Starting April 8, you can find California Roots Rosé in 1,200 Target locations nationwide. And for those who prefer the convenience of purchasing both wine and everyday essentials in one stop, Target is actively working to expand its liquor licenses, aiming to make adult beverages available in nearly 80 percent of its stores by the end of 2018.
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Summary
Target is launching a $5 rosé from its California Roots collection, perfect for spring celebrations. The wine, which features delightful berry and citrus notes, has already received positive reviews and is set to hit shelves in 1,200 stores on April 8. With options for both casual and more discerning wine drinkers, Target is committed to expanding its adult beverage selection across the country.