Target is set to launch its enchanting new Opalhouse home decor collection this weekend, and it’s sure to be a hit among shoppers. This collection is poised to attract a crowd both online and in-store, as it features over 1,300 stunning items ranging from bedding and bath essentials to unique furniture pieces. Expect bold hues, refined designs, and an abundance of textures that will transform any living space.
“About 90 percent of our guests prefer to mix and match styles to curate a personal aesthetic within their homes. In 2017, we launched several new brands with distinct identities that can complement each other,” the company notes. This initiative includes beloved lines like Threshold and Hearth and Hand with Magnolia, with Opalhouse now joining their ranks.
Standout Items in the Collection
Among the standout items is a captivating peel-and-stick peacock wallpaper that can be easily removed if your love for peacocks ever wanes. And if feathered decor isn’t your style, there are plenty of other animal-themed accents to liven up your home.
Opalhouse arrives shortly after Target introduced its Project 62 line, which offers a more affordable alternative to West Elm, but this collection is more akin to Anthropologie—without the hefty price tag of a $400 headless hare lamp. These statement pieces are designed to inject personality into any room.
Eclectic Aesthetic and Original Artwork
“A brand rooted in the eclectic aesthetic,” the collection showcases an impressive amount of original artwork inspired by travels to cities like Paris, Lisbon, and Mallorca. Mark Tritton, Target’s chief merchandising officer, emphasizes the importance of maintaining excitement while building trust with customers: “That’s why we don’t just have one major brand; we’re creating varied personalities for guests to interact with.”
Budget-Friendly Options
The collection is budget-friendly, with prices ranging from $2 to $550, and most items falling around the $30 mark. With so many pieces on my shopping list, I doubt the price will deter me. Opalhouse will be available starting April 8, so prepare yourself for a shopping spree.
For additional insights on home insemination, check out our other blog post here. And for expert guidance on insemination options, visit this excellent resource.
Conclusion
In summary, Target’s Opalhouse collection is a vibrant addition to their home decor lineup, offering eclectic designs and an array of styles at accessible prices.