In a baffling move, a plus-size clothing brand named Plus Size Baby has taken advertising to an astonishingly misguided level. Whoever signed off on this marketing strategy clearly missed the mark entirely.
Using thin, straight-sized models to promote their plus-size underwear is not just a bad idea—it’s downright offensive. If you thought you could feel pain from disbelief, this situation will surely test every fiber of your being. Picture this: a size zero model with an airbrushed thigh gap promoting underwear designed for sizes L-3X. Yes, you read that correctly. The absurdity of this choice raises countless questions. What were they thinking?
Did a human, perhaps a man, actually approve this? When Plus Size Baby shared one of these photos on Twitter without a hint of irony, the backlash was swift and fierce. The phrase “sexy lace panties for plus-size women” was met with collective eye rolls and indignation.
This company didn’t stop there, either. They also showcased their “elastic workout leggings” in an equally disparaging manner, using non-plus-size models. And their plus-size swimsuits? Don’t even get started on those. If the monokini is truly plus-sized, then I must be royalty.
Let’s return to the underwear for a moment. As someone expecting a baby in August, I can’t help but notice these items resemble the mesh underwear I wore after my first child. At least they come with a designated Dinosaur-Sized Post-Birth Maxipad patch—so, there’s that.
The issue with advertising plus-size clothing using thin models is not just absurd; it’s detrimental on many levels. There are numerous talented plus-size models available who are missing out on opportunities because marketing teams make choices like this. As a plus-size woman, seeing a slender person showcasing items I would wear is not only frustrating, it’s downright humiliating. It perpetuates a cycle of body shaming that is unnecessary and harmful.
Marketing to women of all shapes and sizes shouldn’t be as challenging as some companies make it out to be. It’s time for brands like Plus Size Baby to step up and do better.
For more insights, feel free to check out other posts on our site, such as this informative one on home insemination kits. Additionally, for those on their fertility journey, Make a Mom is an excellent authority on the topic. And if you’re looking for more information about insemination procedures, this guide from Parents is a fantastic resource.
In summary, it’s clear that using the wrong models for plus-size clothing advertising is not just a marketing blunder—it’s a harmful practice that affects many. Brands must prioritize inclusivity and representation in their advertising strategies.