Get ready for some colorful fun! Play-Doh, the beloved non-toxic and non-staining modeling compound that has delighted children for nearly 70 years, is about to expand its offerings. On National Play-Doh Day, the brand announced the launch of five innovative new compounds, marking a significant evolution from its classic dough and accessories. Parents, take note: one of these new additions is a unique version of slime.
Adam Wright, the new vice president of global brand marketing at Play-Doh’s parent company, Hasbro, explained that the brand aims to adapt to children’s ever-evolving play preferences. “We’re committed to enhancing the Play-Doh experience by introducing fresh tactile and sensory adventures,” he shared with Home Insemination Kit.
The New Play-Doh Compounds Line
The new Play-Doh Compounds line will feature Slime, which promises to be the highlight of the collection, along with Putty, Foam, the airy Cloud, and Krackle, which contains vibrant little beads. Designed for children ages three and up, these products will begin appearing at select retailers starting October 1, with prices ranging from $1.49 to $9.99.
“After decades as a trusted name in arts and crafts, Play-Doh is branching out beyond its classic product. These new compounds—Krackle, Cloud, Foam, Putty, and yes, SLIME!—are destined to engage kids and delight parents who cherish the Play-Doh legacy. Trust us, your fingers will be amazed,” Hasbro noted.
Inspiration Behind the Expansion
The inspiration for this expansion comes from the recent slime phenomenon that has captivated children, even as it has given parents some headaches. Wright remarked, “Observing consumer trends in recent years, we identified a strong demand for more creative expression, and the viral popularity of slime among kids and tweens encouraged us to develop this new line. While we still promote creative play, these new options allow children to twist, bend, and stretch in exciting new ways.”
This new collection looks both impressive and timely. Kids are sure to have a blast with these new textures. “We hope that both children and the young-at-heart can enjoy countless imaginative experiences and create lasting memories together,” added Wright.
We can only hope that this Play-Doh version of slime is less messy than the traditional kind that requires a mix of glue and shaving cream. If it is, parents may find themselves happily parting with their money.
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Conclusion
In summary, Play-Doh is launching a fresh line of five new compounds, including a much-anticipated version of slime, aimed at providing kids with diverse and engaging tactile experiences. This expansion reflects the brand’s commitment to evolving alongside children’s creative needs.