Mira’s Campaign and Its Impact
Mira’s campaign has highlighted two major concerns: the promotion of diet products to impressionable young people, potentially leading to disordered eating, and the lack of scientific backing for these weight-loss products. Earlier this year, she initiated a petition urging social media platforms to reconsider their policies regarding influencers who promote such products in sponsored content. “In recent years, we’ve witnessed a troubling rise in celebrity endorsements of diet and detox products. There’s minimal information about their side effects or main ingredients, and they’re often marketed through glossy ads by individuals lacking expertise in nutrition or health,” she stated at the time.
Instagram’s Decision
Announcing Instagram’s decision on her social media, Mira expressed her satisfaction: “From now on, users under 18 will no longer be exposed to diet or detox ads, and all misleading products will be easier to report and removed.”
Criticism of Celebrity Endorsements
Thompson has particularly criticized the Kardashian family’s frequent promotion of weight-loss products, urging them to act responsibly as role models. The Kardashians have responded to this, stating that sponsored posts for diet products are convenient and allow them to focus on family without additional time commitment.
Mira emphasized, “We’ve normalized the advertising of false promises to young people. Influencers are selling hair growth gummies while using extensions, or promoting weight loss shakes while altering their images to appear slimmer. These deceptions have become accepted in our culture.”
Additional Resources
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Conclusion
In summary, thanks to the advocacy of Mira Thompson, Instagram has made a pivotal change to shield teenagers from misleading diet and detox advertisements, addressing the critical issue of influencer marketing in relation to young audiences.