In the digital age, job hunting has transformed dramatically, with many companies now reviewing candidates’ social media profiles for potentially problematic content. While this practice can be understandable in specific fields, one company took it to an extreme that raised eyebrows across the internet. They shared a bikini photo from a job applicant’s Instagram account, framing it as a “public service announcement” for others.
A 24-year-old named Sarah Greene from Austin, Texas, recently sought a marketing coordinator internship at Kickass Innovators. After submitting her application, she was encouraged to follow the company’s Instagram account to gain an edge over other candidates. However, she stumbled upon a post featuring her bathing suit photo, accompanied by a message that read: “PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it. I am looking for a professional marketer—not a bikini model.” Another quote stated, “Go on with your bad self and do whatever in private. But this is not doing you any favors in finding a professional job.”
The outrage was palpable. Ironically, the company, founded and primarily operated by women, claimed to be dedicated to empowering entrepreneurs. This incident, however, seemed to contradict that mission, especially as it targeted another woman.
Feeling disrespected, Greene shared a screenshot of the company’s post on Twitter, tagging the account SheRatesDogs, which highlights negative experiences women face online. They tweeted, “This girl applied for an internship at a company, and they put up this screenshot of her in a bikini on their company Instagram, publicly telling everybody they wouldn’t hire her because of this photo.”
Following the backlash, Kickass Innovators shut down their website and social media accounts after receiving threats and harassment. CEO Lisa Morgan stated that there was no formal communication to Greene about her disqualification and that she had expressed continued interest in the position after the post. Greene further revealed that she was blocked by the company after requesting the removal of her photo.
Despite this ordeal, Greene remains steadfast in her social media posting habits. “I don’t plan on changing the way I post on social media for future jobs,” she stated. As of now, Kickass Innovators has yet to reach out to her regarding the incident.
In summary, this incident highlights the challenges and potential repercussions of companies scrutinizing applicants’ social media presence. However, Greene’s experience has sparked a broader conversation about the treatment of women and the expectations placed on them in the professional world. For more insights on navigating social media and job applications, you can check out this excellent resource for pregnancy and home insemination.