As summer fades, we usher in the season of “Hockey Butt.” It’s rare for a clothing advertisement to ignite an entire online phenomenon, but that’s precisely what’s happening thanks to State and Liberty, a brand dedicated to crafting stylish dress wear for athletic builds. Their latest campaign features an unexpected star that’s captivating the internet: Hockey butt.
This particular “hockey butt” belongs to 24-year-old ice hockey player Jake Thompson from the Chicago Blackhawks. In a lighthearted commercial, he humorously shares the struggle of finding well-fitting pants that accommodate the body he’s developed through rigorous professional training. “I’m Jake Thompson, and I have hockey butt,” he states earnestly.
Thompson elaborates, “Many athletes, especially hockey players, face challenges while shopping for pants. We often have slim waists but muscular thighs and well-defined glutes.” Cue the laughter.
The ad features slow-motion shots of Thompson showcasing his impressive squats and lunges, reinforcing that “hockey butt” is a real phenomenon and illustrating how his State and Liberty pants provide him with the freedom to move, all while looking good. Talk about a win-win.
While the term may not be novel, the ad has gone viral, and the internet has wholeheartedly embraced the concept of sports butts, especially the hockey variety. For those who might doubt its authenticity, countless fans are chiming in online to confirm its existence—though none are doing slow-motion workouts in front of the camera.
Beyond the humor and light-hearted gaze at hockey players, this ad underscores a significant societal issue: the fashion industry often caters to a narrow definition of body types, leaving many individuals struggling to find clothes that fit. Whether due to athletic pursuits or simply diverse body shapes, the struggle is real for those who don’t conform to conventional standards.
State and Liberty is making strides to address this issue by creating clothing tailored to a specific demographic while advocating for the idea that everyone deserves attire that fits their unique bodies. And if we can enjoy some eye candy along the way, why not?
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In summary, the “Hockey Butt” movement, sparked by Jake Thompson, highlights the need for better clothing options catering to diverse body types while providing a humorous lens on the athletic experience.