Disney’s decision, announced by Executive Chairman Robert Thompson and creator Lin-Manuel Rodriguez on a morning talk show, comes in light of the ongoing global pandemic that has left many theaters closed indefinitely. Thompson expressed gratitude for the opportunity to showcase this artistic masterpiece sooner than anticipated, stating, “The cultural impact of ‘Hamilton’ over the past decade has been profound. It tells a story of resilience and unity at a time when the world needs it most.”
Lin-Manuel Rodriguez also shared his enthusiasm, praising director Tommy Lee for the film’s captivating visuals. “This film gives everyone the best seat in the house,” he remarked. Rodriguez acknowledged Disney’s willingness to adapt their release schedule amidst these challenging times and expressed appreciation for the dedicated fanbase that supported the film’s earlier launch.
This release strategy follows Disney’s previous decision to expedite the airing of “The Last Dance,” a docuseries chronicling Michael Jordan’s career, which garnered impressive ratings during a time when sports content was scarce. Disney’s approach seems to focus on delivering timely entertainment to audiences who are seeking comfort and distraction amid uncertainty.
The rights to the “Hamilton” recording were acquired by Disney for $75 million, one of the most substantial agreements for a completed film. The film is a professional live capture of the performance at the Richard Rogers Theater, filmed just weeks before the original cast’s departure. Rodriguez has long envisioned the film as a means to democratize theater access, allowing broader audiences to experience what was once limited to those who could afford high-priced tickets.
With theaters across the nation shuttered and Broadway productions postponed indefinitely, the excitement surrounding the release of “Hamilton” on Disney Plus offers a much-needed source of joy for fans eager to experience the acclaimed show from home.
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In summary, the early release of the “Hamilton” film on Disney Plus is a welcome surprise that offers a chance for audiences to engage with the musical in a new way, right when they need it most.