As graduation approaches, Krispy Kreme is stepping in to support graduates during these challenging times. With schools, restaurants, and many businesses shuttered due to the ongoing pandemic, finding ways to celebrate significant milestones, such as graduations, has become increasingly difficult. The absence of traditional ceremonies and gatherings leaves many wondering how to recognize achievements like graduating without the usual fanfare.
To alleviate some of this, Krispy Kreme has introduced a special initiative to honor the Class of 2020. On Tuesday, May 19, any graduate who arrives at a Krispy Kreme location dressed in their cap and gown or any attire that represents the graduating class will receive a complimentary “Graduate Dozen” of donuts. This unique assortment features a blend of glazed and cream-filled donuts, artistically arranged to spell out “2020” within the box.
This offer is applicable to all graduates, whether from high school, college, or graduate school. To qualify, graduates must don their graduation attire—be it caps, gowns, “Class of 2020” shirts, or other related memorabilia. “We empathize with the high school and college seniors. It’s unfortunate they can’t experience the moment of walking across the stage to receive their diploma,” stated Alex Turner, the Chief Marketing Officer at Krispy Kreme. “While we cannot replace that experience, we hope to bring a touch of joy with our special ‘Graduate Dozen.’”
The Graduate Dozen includes two Chocolate Iced Kreme Filled, two Strawberry Iced Kreme Filled, two Cake Batter Filled, and six Original Glazed donuts. Although the complimentary boxes are available for just one day—Tuesday—the special edition donuts will be on sale from May 18 through May 24 at participating locations, including through drive-thrus and online delivery.
Family members and friends can purchase these Graduate Dozen boxes throughout the week to celebrate their favorite graduates, but only seniors can claim their free box on the designated day. This initiative adds to the myriad of creative ways families are finding to honor their graduates during these unusual times. Drive-by graduation parties and virtual commencement speeches from celebrities have emerged as popular alternatives to traditional celebrations. While this may not be the typical graduation experience, the Class of 2020 will surely find unique ways to celebrate their accomplishments.
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In summary, Krispy Kreme’s initiative to offer free donuts to graduates on May 19 is a delightful way to celebrate those who have achieved academic milestones during a time of social distancing and uncertainty.