If you’re joining the Blackout Tuesday initiative on social media, particularly on platforms like Instagram, it’s crucial to refrain from using certain hashtags that could overshadow the #BlackLivesMatter movement. This day was created by activists to honor the memory of George Floyd and to advocate for significant changes in policies regarding police violence in the U.S.
Originally spearheaded by two influential women in the music industry, Lila Bennett and Tara Johnson, Blackout Tuesday was designed to encourage reflection and dialogue within the music sector about how to support the Black community. They urged participants to use the hashtag #TheShowMustBePaused to facilitate discussions about necessary actions.
As this movement gained traction, many individuals and organizations began posting black squares. However, a common misstep has been the inclusion of hashtags like #BlackLivesMatter. This practice can inadvertently obscure important communications and vital resources that inform people about ongoing protests, ways to contribute, and documentation of police misconduct.
Mental health advocate and activist, Jordan Lee, emphasized this point on Twitter, stating, “While the intent may not be harmful, using hashtags in this context dilutes the message.” When tagged, posts featuring black squares are added to a chronological feed, which many people rely on for real-time updates. Consequently, the influx of black square posts has drowned out critical updates regarding protests nationwide.
Activists and public figures are urging the community to refrain from using the #BlackLivesMatter tag for these posts, reminding us that genuine activism must go beyond mere performative gestures; it must lead to actionable and sustainable change.
If you seek to be a true ally, commit to educating yourself about the Black community and allyship. Engage with Black voices across social media—activists, authors, and journalists—and listen to their perspectives. Acknowledging that this is a continuous journey of learning is essential; there is much work to be done. For more information on how to contribute meaningfully, check out this excellent resource on artificial insemination and learn more about the importance of community engagement.
In summary, while participating in Blackout Tuesday, it is vital to avoid using hashtags that could dilute the message of the Black Lives Matter movement. Instead, focus on listening, learning, and supporting the community in meaningful ways.