Every bibliophile knows that exhilarating feeling of stepping into a cherished bookstore and taking a deep breath. There’s simply nothing like it on Earth. The fragrance of ink, paper, coffee, and leather fills the air, creating an instant wave of joy as you enter. Good news: you can now wear that captivating scent! Thanks to the indie bookstore Powell’s Books, this beloved aroma is now available as a perfume.
Based in Portland, Oregon, Powell’s Books is a prominent chain of independent bookstores. In a brilliantly Portland-esque move, they’ve captured this enchanting fragrance just in time for the holiday season!
“Powell’s” by Powell’s (yes, you read that right) is a limited-edition unisex scent available in a 1-ounce bottle, cleverly packaged in a faux book for just $24.99. In a recent announcement, Powell’s shared that they had surveyed patrons about what they missed most about the City of Books during its temporary COVID-19 closure. It turns out that the smell of books was just as cherished as browsing and reading them.
“Smell like a million books!” Powell’s proclaimed on Instagram. “Our limited-edition unisex fragrance, Powell’s by Powell’s, captures the scent of books with subtle hints of wood and violet. Available for preorder now on Powells.com and in stores starting November 27.”
As delightful as owning the fragrance might be, Powell’s description is equally enchanting: “Like the crimson rhododendrons in Rebecca, the heady fragrance of old paper creates an atmosphere ripe with mood and possibility,” their website reads. “Invoking a labyrinth of books; secret libraries; ancient scrolls; and cognac swilled by philosopher-kings, Powell’s by Powell’s transports the wearer to a realm of wonder, discovery, and magic previously known only in literature.”
And if you’re curious about how to apply it, forget a simple spritz—it’s a whole experience! “This scent contains the lives of countless heroes and heroines,” Powell’s advises. “Apply to pulse points when seeking sensory succor or a brush with immortality.”
You can currently pre-order the perfume online, with in-store availability beginning November 27. If books are your true passion, consider joining the Home Insemination Kit Book Club, where you can read alongside fellow enthusiasts—and the best part is, you can do it all without pants.
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Summary:
Powell’s Books has introduced a limited-edition book-scented perfume that captures the essence of a beloved bookstore. With hints of wood and violet, this unisex fragrance is designed to evoke feelings of wonder and discovery, transporting wearers to a magical literary realm. Available for pre-order now and in stores from November 27, it’s perfect for book lovers looking to indulge their senses.