In the world of beauty, definitions are diverse, encompassing various forms, sizes, and shades. For many, makeup and fragrances amplify their sense of beauty and confidence. Unfortunately, a common misconception persists that these products are exclusively for women, particularly cisgender women. It’s essential to recognize that cisgender women are not obliged to wear makeup, just as cisgender men are not barred from using it. Anyone should feel free to explore makeup, skincare, fragrances, or any products that enhance their self-esteem.
Fortunately, Sephora has long understood that personal expression is not dictated by gender. The brand has consistently fostered an inclusive environment where individuals of all genders can find joy in their appearance through the products and representation available in-store and online. Recently, they launched an innovative fragrance campaign featuring the Phluid Project, showcasing trans and gender nonconforming models, including Jordan, a talented transgender model.
The Phluid Project, which debuted in New York City in 2018, is a gender-neutral fashion brand that champions acceptance and values diversity within the queer and transgender community. Their philosophy challenges binary standards, allowing everyone to wear what resonates with them. If your traditionally masculine friend enjoys nail polish, it’s thanks to the trailblazers in the queer community who have fought to dismantle societal barriers.
In Jordan’s heartfelt post, ze reflected on the poignant timing of the campaign’s launch coinciding with zir grandmother’s birthday; she had passed away the previous year. “She was born into poverty, never graduated due to lack of means, and despite her limited exposure, she was the most loving and accepting person of my identity.”
Sephora has made inclusivity a core aspect of its business model, demonstrating a commitment to supporting the transgender and gender nonconforming communities. The company has also introduced “Bold Beauty” classes, specifically designed to teach makeup application to transgender and nonbinary individuals. Their YouTube channel features tutorials from transgender beauty experts, offering sensitive guidance to those navigating the complexities of gender expression through makeup.
As a nonbinary person assigned female at birth, I often grapple with societal expectations regarding personal appearance. While I may not wear makeup, I know many transgender individuals, both masculine and feminine, who find joy in it but lack the confidence or space to express this interest. Nessa, a well-known beauty influencer, shared her coming-out story after facing blackmail, and her millions of followers rallied in support, proving that makeup is not the exclusive realm of cisgender women.
The backlash against public figures like Alex, who wore a dress on a magazine cover, highlights the ongoing struggles with gender norms. Critics often fail to recognize that clothing does not define gender identity. Just as warriors of the past wore garments that defied today’s standards of masculinity, so too can individuals express themselves freely today.
While I personally have never shopped at Sephora, believing everyone should have access to products without stigma, I applaud their efforts to create an inclusive shopping space. As a nonbinary person navigating the complexities of identity and retail, I’ve often felt uncomfortable shopping in sections deemed appropriate for my gender. Yet, I now realize that seeking products that resonate with me should not be a source of shame.
Sephora’s commitment to inclusivity not only benefits humanity but also serves as a smart business strategy; appealing to a broader audience enhances sales potential. People of all genders deserve to feel comfortable using products that make them feel good, whether it’s to face the world or simply express themselves.
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In summary, Sephora’s ongoing commitment to inclusivity for transgender individuals is a positive step forward, and we can only hope that society will catch up. Everyone deserves the freedom to express themselves without fear of judgment or restriction.