A Canadian advertising agency has produced the PSA we didn’t know we needed to properly bid farewell to 2020. So, 2020, huh? To say it’s been a challenging year would be an understatement—it’s been a whirlwind of chaos, heartbreak, sickness, literal fires, and yes, even murder hornets. How do you encapsulate the apocalyptic events we’ve endured? Thankfully, a creative team from Toronto has taken on that daunting task.
In a brilliantly cathartic 90-second PSA, numerous individuals voice a universal sentiment: Goodbye, 2020, and all the chaos you brought with you. This is the only “year in review” that feels fitting after such a dreadful 12 months.
“Let’s kick things off with a bold, ‘Goodbye, Covid-19!’” a healthcare worker exclaims from outside a hospital. “Goodbye for taking my job,” a man says while sitting outside his home. “Goodbye for shutting down his school,” a mother states from her son’s bedroom doorway. “Yeah, goodbye!” he shouts from his bed, where he’s attending virtual classes. Parents and students alike will resonate with that sentiment!
The PSA proceeds with a couple expressing their disappointment over their canceled wedding, a man in a bathroom lamenting about toilet paper hoarders (remember those?), and others directing their frustrations toward public figures like Mitch McConnell and Derek Chauvin. A woman poignantly remarks, “All lives will only matter when Black lives matter.”
Overall, the PSA hurls 31 “goodbyes” at 2020 (possibly 32—the last one is a bit muffled). With plenty of animated birds also included, it’s clear that this short ad captures the feelings of countless individuals. While it’s impossible to feature all 7 billion people in one video, these 32 voices seem to articulate the collective frustration many share.
Produced by Toronto’s Public agency, this PSA isn’t just a rant against 2020; it supports a significant cause. “This year, everyone could use a little extra assistance,” the PSA concludes, encouraging viewers to text a middle finger emoji to a designated number to donate to the Mental Health Coalition in the U.S. or the Black Health Alliance in Canada. Both organizations provide crucial mental health support, especially to vulnerable populations this year. That’s something we can all rally behind.
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In summary, this PSA from a Canadian agency captures the frustrations and challenges of 2020 in a way that resonates with many. It not only offers a humorous farewell but also supports vital mental health initiatives.