As states adjust their indoor dining restrictions, Yelp is enhancing its platform to help diners who are mindful of health and safety during the pandemic. The review platform has introduced a feature that allows both restaurants and customers to share insights about the COVID-19 safety protocols in place at eateries.
Previously, restaurants could list their safety measures, but now customers can provide feedback on whether these protocols are being properly implemented. As Akira Hartman, Yelp’s head of consumer engagement, noted in a recent blog post, “Starting today, Yelp will show whether users have noticed compliance with social distancing measures or if staff are wearing masks.” This new feature aims to bolster consumer confidence and encourage ongoing support for local businesses.
Information about safety practices will now be visible under the “Health & Safety Measures” section of a restaurant’s COVID-19 profile. Statements might include remarks such as “Social distancing may not be enforced” or “staff may not wear masks.” Additionally, Yelp has introduced new categories for service offerings, such as “heated outdoor seating” and “disposable or contactless menu,” enabling businesses to better communicate their adaptations to changing health guidelines and consumer expectations.
Yelp is dedicated to keeping this information current, giving businesses the chance to improve based on customer feedback. Only logged-in users can provide reviews, and comments must reflect experiences from the past 28 days, focusing on a specific location for chain restaurants. If a restaurant receives an orange question mark indicating that precautions aren’t being observed, Yelp will clarify whether this information comes from “most users” or “some users.”
At launch, the orange question mark will appear on a limited number of businesses, and Yelp has implemented safeguards to prevent misuse of this feature. A previous report highlighted that around 60% of businesses that closed during the pandemic might not reopen, with restaurants being particularly affected.
As patrons navigate the ongoing challenges of the pandemic, this new feature allows them to conduct thorough research to ensure they are dining in safe environments. Everyone wishes to support local establishments without compromising their health or the health of others. “Our focus remains on addressing the needs of local businesses and consumers by providing valuable and timely information during these unpredictable times,” Hartman emphasized.
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In summary, Yelp’s new feature empowers consumers to make informed dining choices by providing transparency about restaurant adherence to COVID-19 safety measures. This initiative not only supports local businesses but also prioritizes the health and safety of the community during these challenging times.