In the picturesque small town of Goodwood, Ontario, which served as the filming location for the beloved series Schitt’s Creek, a local bakery has found a way to thrive amidst the challenges of the pandemic, largely due to a heartfelt endorsement from actress Annie Murphy. While the show featured various local establishments, Annina’s Bakeshop & Cafe, owned by Marco Cassano, wasn’t one of them. However, the bakery played a crucial role behind the scenes, providing catering for the cast.
During the pandemic, like many businesses, Annina’s faced significant struggles, especially given Goodwood’s status as a small, niche community. Then, in a stroke of good fortune, Murphy shared her love for the bakery during an appearance on Late Night With Seth Meyers. Feeling nostalgic and a bit stir-crazy, Murphy made a trip to Goodwood to indulge in Annina’s renowned butter tarts. “There’s a bakery in Goodwood called Annina’s, which is the best bakery,” she declared, giving the establishment a much-needed publicity boost.
Murphy’s visit attracted a swarm of Schitt’s Creek fans, eager to catch a glimpse of the actress and enjoy the bakery’s treats. Despite warnings from the show’s social media team urging fans to respect social distancing, Cassano noted that the influx of visitors was instrumental in keeping the bakery afloat. “[Annie’s review] kept our sales the same, our staffing the same,” he remarked, explaining that the health department even suggested measures to manage the growing crowds. The bakery had to hire security to handle lines that sometimes stretched up to 60 people. Furthermore, the demand for mail-orders from the U.S. has also surged, especially for those famous butter tarts.
Another interesting tidbit? Eugene Levy, one of the show’s stars, is a regular at Annina’s, frequently stopping by for meat pies, a true testament to the local flavor.
While we hope that Schitt’s Creek fans are mindful of safety protocols during their visits, it’s heartening to see how the show has positively impacted the local economy, proving that its reach extends far beyond the screen.
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Summary:
Annina’s Bakeshop in Goodwood, Ontario, owes its survival during the pandemic to a shoutout from Schitt’s Creek star Annie Murphy. Her visit and endorsement led to an influx of fans, keeping the bakery’s sales steady and even necessitating security to manage crowds. The bakery’s story highlights the show’s positive impact on local businesses.